CRM software comparison · UK · prices read 21 September 2026
30 days through this link; 14 days on HighLevel’s public pricing page.
Ten CRM platforms compared on the same criteria: what kind of tool each one is, how it bills, the price its own website showed on the day we read it, and the situation in which it is the wrong choice. There are no scores and no winner. This site earns a commission from one of the ten, GoHighLevel, and says so wherever that matters.
Before comparing
Most comparison tables line up products that were never built to do the same job. Sorting them into categories first shortens the list before you look at a single price.
A customer relationship management system keeps one record per customer (who they are, what has been agreed, what happens next) and lets several people work from that record. Everything else on the market adds something on top of that core, or starts from a different job and adds contact records later. Knowing which way round a product was built explains most of its strengths and most of its limits.
One shared record per customer, with history and next steps.
Running campaigns or answering support tickets on its own.
Moving deals through a pipeline: stages, activities, forecasts.
Nurturing a large list with email campaigns.
Sending segmented campaigns and behaviour-triggered sequences.
Managing a sales team’s deals in detail.
Tickets, queues, service levels and a knowledge base.
Finding and converting new customers.
Call routing, queues, diallers and call recording for large phone teams.
Holding the customer relationship: it usually connects to a CRM.
Tasks, boards and timelines; some offer CRM templates.
Sales automation, texting or booking.
CRM, marketing, messaging, booking and sites in one system.
Teams that want the deepest specialist tool in each area.
Separate client accounts managed from one agency login, often white-labelled.
A single business with one customer base.
Two consequences follow. First, if your problem is answering incoming support requests, you are looking for a helpdesk, and a sales CRM will frustrate you however well it scores elsewhere. Second, the all-in-one platforms and the specialist tools are not cheaper or dearer versions of each other; they are different bets. One bets that a single record and a single automation engine are worth more than the best tool in each category. The other bets the opposite and accepts the integration work.
The rest of this page compares ten products across those categories. Where a product belongs to a different category from the one you need, the comparison table says so in its first column rather than burying it in a score.
The comparison
Every row answers the same questions. Prices are shown exactly as each vendor displayed them on 21 September 2026, in the vendor’s own currency. Nothing has been converted.
| Platform | Type | Billing | Entry price shown | Free tier or trial | Probably wrong if |
|---|---|---|---|---|---|
GoGoHighLevelwe earn from this one | All-in-one platform | per account | $97 / month (Starter, 3 sub-accounts)[1] | Trial: 14 days on the public page; 30 days through our partner link | You need one simple sales pipeline and nothing else, or you depend on a deep integration with an ERP or a specialist industry system. |
HuHubSpot Sales Hub | Marketing and sales suite | per user | $7 / seat / month billed annually ($20 monthly)[2] | Free tools, up to 2 users | Many people need access but only occasionally: every seat is billed. |
SaSalesforce Sales Cloud | Enterprise CRM | per user | £20 / user / month (Starter Suite, monthly or annual)[3] | Trial: 30 days | Nobody in the business will own the configuration. |
PiPipedrive | Sales CRM | per user | not obtained | not stated | You also need marketing campaigns, booking and messaging in the same tool. |
ZoZoho CRM | Sales CRM | per user | not obtained[4] | Free edition, up to 3 users | You have no one with time to configure it. |
AcActiveCampaign | Email marketing automation | per contact tier | not obtained[5] | not stated | Your team mainly works deals by phone and meetings. |
momonday CRM | Work management with CRM templates | per user | €12 / seat / month (Basic, annual; list €18)[6] | not stated | You work alone: the minimum is three seats. |
FrFreshsales | Sales CRM | per user | $9 / user / month (Growth, annual)[7] | Trial: 21 days | You need marketing automation as the centre of the system. |
ClClickUp | Work management with CRM templates | per user | $7 / user / month (Unlimited, yearly; $10 monthly)[8] | Free Forever plan | You need sales automation, SMS or booking. |
MiMicrosoft Dynamics 365 Sales | Enterprise CRM | per user | £50.00 / user / month (Professional, paid yearly)[9] | Trial: Offered; length not stated | You are a small team without anyone to implement it. |
Three rows have gaps. Pipedrive’s pricing page refused to load when we read it, ActiveCampaign’s price depends on a contact volume you choose on the page, and Zoho served prices in Indian rupees. We have left those cells empty rather than fill them with a number from another comparison site, which is how outdated prices spread.
The one platform in this table billed per account rather than per user; 30 days through this link.
The problem a CRM solves
Subscription fees are the visible part. The larger cost is the work of moving information between tools that do not share a record.
A typical small business collects enquiries through a website form, sends newsletters from an email tool, books meetings through a scheduling link, tracks deals in a spreadsheet and talks to customers on the phone and by text. Each of those tools works. The trouble is that each holds its own copy of the customer, and the copies drift apart.
We are not going to quote an average number of tools, hours or pounds for a UK small business: the figures that circulate rarely say where they come from, and yours is the only one that matters. It takes about half an hour to work out.
If none of these sounds familiar, you may not need an all-in-one platform at all: a focused sales CRM with a couple of integrations is simpler and often cheaper. If several do, read the next two sections before looking at prices.
The platform this site is paid by
GoHighLevel appears first in the table because it is the platform we earn from, not because it won a test. Here is what its own documentation establishes.
GoHighLevel, sold by HighLevel, is built around the all-in-one bet described above. Contacts, pipelines, automations, bookable calendars, email, SMS and phone calls live in one system, on one contact record.
HighLevel bills per account, not per person. Its pricing page lists Starter at $97 a month with three sub-accounts, Unlimited at $297 and Agency Pro at $497, with an annual option on each, and states that every plan includes unlimited contacts and unlimited users. The prices are in US dollars; the page shows no sterling price and says nothing about VAT for a UK buyer. [1]
On top of the subscription, “usage based charges apply” for phone numbers, text messages, emails sent and premium AI features. The rates are not on the pricing page. For a business that sends a lot of texts or spends its day on the phone, that line can matter as much as the plan price, so ask for the rates that apply to UK numbers before you commit. [1]
You can check the features above against your own processes during the trial before any payment.
Selection framework
Answer these before reading any feature list. Each one rules products out, which is more useful than ranking them.
Per-user pricing is fair when everyone uses the system all day. It becomes expensive when many people need occasional access. As an illustration using a price published in sterling: 25 users on Salesforce Pro Suite at £80 per user per month, billed annually, is £24,000 a year before any implementation work. The seat cost table shows the same calculation at other team sizes. Per-account platforms turn this around: the price does not move when you add people, but you pay the full price even as a team of two. [3]
Write the list down. “Send a reminder the day before an appointment” can be done by almost anything. “When a deal moves to proposal stage, email the client, text them two days later if they have not opened it, and create a task for the account manager” needs email, SMS, pipeline and tasks to share one automation engine. The longer and more cross-channel your list, the stronger the case for an all-in-one platform.
List the systems it has to talk to (accounting, e-commerce, advertising accounts, telephony) and check each vendor’s own integrations directory for a native connection. “Integrates with 1,000 apps” tells you nothing about the one that matters to you. If the answer relies on a connector service such as Zapier, add its cost and ask who fixes it when it breaks.
In a sales-led business, a small team works a list of deals through meetings and calls, and the pipeline is the product. In a marketing-led business, most revenue comes from nurturing a large list with campaigns, and the pipeline is a smaller part. Sales CRMs serve the first; marketing suites and all-in-one platforms serve the second. This single question separates the table more than any feature does.
Name three decisions you want the data to support: which lead sources to keep paying for, which deals are stuck, whether follow-ups happen on time. Then ask each vendor to show those exact reports during a demo or a trial. Forecasting across territories and board-level reporting are where the enterprise suites justify their price.
The most configurable systems need someone to configure them, in-house or through a partner. Be honest about this. A highly configurable platform that nobody has time to set up will be used as an expensive address book. If there is no one, favour the tools that can be set up by the people who will use them.
Sole trader or micro-business, one pipeline
Look first atA free tier or low-priced sales CRM
Per-user pricing is cheap at one or two users, and free tiers exist.
Small sales team, deals worked by phone and meetings
Look first atSales CRM
The pipeline is the product; marketing modules would go unused.
Service business selling through bookings, texts and campaigns
Look first atAll-in-one platform
One record and one automation engine across every channel.
Marketing agency with several clients
Look first atAgency CRM / all-in-one with sub-accounts
Separate client accounts and white-labelling from one login.
Email-led business with a large list
Look first atMarketing automation with CRM features
Campaign tooling matters more than pipeline depth.
Team already planning its work in a project tool
Look first atThe CRM template of that tool
Deals sit beside the work, at the cost of automation depth.
Large organisation with an IT function
Look first atEnterprise CRM
Configuration depth and integration ecosystems, set up by a partner.
Features
Twelve capabilities cover almost every CRM buying decision. For each one: what it does, and the question that separates a real implementation from a line on a feature list.
Every enquiry, whether web form, advert, chat or phone call, should arrive in the same place with its source recorded. Ask: if the same person fills in two forms, do I get one contact or two?
Repeatable steps should not depend on someone remembering them. Ask: can one workflow combine email, SMS, a pipeline change and a task, or does each channel have its own automation tool? [11]
A pipeline shows where every deal stands. Many businesses need more than one: new sales, renewals, onboarding. Ask: how many pipelines does my plan allow, and can each have its own stages? [10]
Useful reports answer questions about sources, conversion and activity without an export to a spreadsheet. Ask to see your three chosen reports built, not a demo dashboard.
Segmented newsletters, sequences triggered by behaviour, and testing of subject lines. Ask: is email marketing in the CRM plan, or a separate product with its own contact limits and price?
Texts are well suited to confirmations and reminders. For marketing, UK rules are strict: under PECR, a marketing text or email to an individual needs their specific consent, unless the soft opt-in applies: an existing customer, a similar product, and a simple way to opt out given at collection and in every message. Ask: does the CRM record when and how consent was given, and does an opt-out reply stop every future campaign automatically? [16]
A booking link inside the CRM means the appointment lands on the contact’s record and can start a reminder sequence. Ask: does it sync both ways with the calendar your team already uses? [14]
Notes, task assignment and a shared conversation history mean anyone can pick up a customer where a colleague left off. Ask: can I see every message sent to this customer, by anyone, on any channel, in one timeline?
Check the specific connections you listed under question 3, and whether an API and webhooks are available on your plan, not only on the top tier.
The record should show the first contact, every message and call, and every stage change. Ask: are calls logged automatically, or does someone type them in? [13]
Knowing which campaigns bring in revenue, not just leads, needs the source to follow the contact all the way to a closed deal. Ask: can I report revenue by original lead source?
Assigning new leads, creating follow-up tasks and updating stages should happen on rules. Ask: what happens to an automated task when its owner is on holiday?
Run each question above against a real account during the 30-day trial.
Platform profiles
All ten platforms from the comparison, each described by the three things a buyer needs: the situation it fits, the one it does not, and what to check before signing.
All-in-one platform · billed per account
Marketing and sales suite · billed per user
Vendor website: hubspot.com
Enterprise CRM · billed per user
Vendor website: salesforce.com/uk
Sales CRM · billed per user
Vendor website: pipedrive.com
Sales CRM · billed per user
Vendor website: zoho.com/crm
Email marketing automation · billed per contact tier
Vendor website: activecampaign.com
Work management with CRM templates · billed per user
Vendor website: monday.com/crm
Sales CRM · billed per user
Vendor website: freshworks.com/crm
Work management with CRM templates · billed per user
Vendor website: clickup.com
Enterprise CRM · billed per user
Vendor website: microsoft.com/en-gb/dynamics-365/products/sales
Pricing
The monthly price is only the starting point. Billing period, currency, seat minimums, usage charges and implementation decide the real figure.
| Platform | Billed | Entry | Higher tiers |
|---|---|---|---|
| GoHighLevel | per account | $97 / month (Starter, 3 sub-accounts) | $297 / month (Unlimited) · $497 / month (Agency Pro)[1] |
| HubSpot Sales Hub | per user | $7 / seat / month billed annually ($20 monthly) | Professional from $90 / seat annually ($100 monthly) · Enterprise from $150[2] |
| Salesforce Sales Cloud | per user | £20 / user / month (Starter Suite, monthly or annual) | Pro Suite £80 · Core £156 · Advanced £316 · Max £440 (per user, annual)[3] |
| Pipedrive | per user | not obtained | not obtained |
| Zoho CRM | per user | not obtained | not obtained[4] |
| ActiveCampaign | per contact tier | not obtained | not obtained[5] |
| monday CRM | per user | €12 / seat / month (Basic, annual; list €18) | Standard €17 · Pro €28 (annual) · Ultimate on request[6] |
| Freshsales | per user | $9 / user / month (Growth, annual) | Pro $39 · Enterprise $59 (annual)[7] |
| ClickUp | per user | $7 / user / month (Unlimited, yearly; $10 monthly) | Business $12 yearly ($19 monthly) · Enterprise on request[8] |
| Microsoft Dynamics 365 Sales | per user | £50.00 / user / month (Professional, paid yearly) | Enterprise £80.70 · Premium £115.30 (paid yearly)[9] |
Read the table with three cautions. Several vendors quote their lowest price on annual billing: HubSpot’s Sales Hub Starter is $7 a seat on an annual commitment and $20 month to month. Prices are in the vendor’s currency, and a UK business may be invoiced in another. And the entry tier of one product is rarely comparable with the entry tier of another. Check what is missing from it before comparing. [2]
Two of the ten vendors publish per-user prices in pounds. For them, the annual cost at three team sizes is straightforward arithmetic: monthly price × users × 12. No currency conversion is involved. [3][9]
| Plan | Per user / month | 5 users | 15 users | 25 users | At 25 users |
|---|---|---|---|---|---|
| Salesforce Starter Suite | £20 | £1,200 | £3,600 | £6,000 | |
| Dynamics 365 Sales Professional | £50 | £3,000 | £9,000 | £15,000 | |
| Salesforce Pro Suite | £80 | £4,800 | £14,400 | £24,000 | |
| Dynamics 365 Sales Enterprise | £80.70 | £4,842 | £14,526 | £24,210 |
We have deliberately not added per-account platforms to this table. Their prices are in dollars, and converting them at a rate we choose would give you a number you cannot check. Convert the $97, $297 or $497 at your own bank’s rate on the day, then compare it with the row for your team size.
Plans and prices are set by HighLevel and may have changed since 21 September 2026; the page you land on is the reference.
Automation
The case for CRM automation does not need borrowed statistics. It rests on four mechanisms you can measure before and after.
An automated acknowledgement goes out the moment a form is submitted, whatever the time of day. Measure how long enquiries wait for a first human reply today; that is the gap automation closes.
A sequence sends the same follow-up to every prospect, regardless of who is busy. Pick twenty recent enquiries and count how many received a second contact within a week. The shortfall is your baseline.
Every message and task that runs on a rule is one fewer for a person to remember. The hours you measured in the tool audit are the ceiling of what can be won back.
Renewal reminders, check-ins after a purchase and review requests keep relationships alive that would otherwise lapse. Count how many of last year’s customers bought again; compare after six months of automated follow-up.
One more consideration, often skipped: the value of the data itself. After a year of consistent use, a CRM holds a record of where deals stall, which sources convert and which follow-ups work. That history does not transfer easily between systems, which is a reason to choose carefully the first time and to check how you would export it.
Migration
Most of the effort in a CRM project is data and process, not the software.
On GoHighLevel, “snapshots” copy a configuration (workflows, calendars, pipelines, forms) from one sub-account to another. They are useful to agencies setting up similar clients, but by design they do not carry customer records, so they are not a migration tool for data coming from elsewhere. [17]
Free trials
A trial is only useful if you test your own process in it. Decide what you will test before you sign up.
Through our partner link
30 days
HighLevel trial, with the HighLevel Bootcamp included.
Trial lengths as stated on each vendor’s page on the date read: Salesforce 30 days, Freshsales 21 days, HighLevel 14 days on its public page. HubSpot offers a free tier for up to two users instead. Dynamics 365 Sales offers a trial without stating its length on the pricing page. [3][7][1][2][9]
30 days, with the HighLevel Bootcamp included. Check the terms shown at sign-up; what HighLevel displays then is what applies.
Questions
Twenty questions buyers ask most often when comparing CRM software.
There is no single answer, and a page that gives one without knowing your team size, sales model and budget is guessing. Use the six questions to narrow the list: a small sales team will usually be best served by a sales CRM, a marketing-led business or agency by a marketing suite or all-in-one platform, and a large organisation with an IT function by an enterprise CRM.
They bill differently, which often decides it. HighLevel charges per account with unlimited users; HubSpot charges per seat and has a free tier for up to two users. A small team that wants to start free leans to HubSpot. A team adding people, or an agency running several client accounts, gains more from a per-account price. [1][2]
The one whose automation covers the channels in your list. If every step is an email, an email-automation tool is strong. If your workflows mix email, SMS, pipeline moves and tasks, look for a platform where one workflow can do all four, and test that exact workflow in a trial.
It keeps one shared record for each customer, tracks where each deal stands, and runs the repetitive follow-ups on rules instead of memory. The practical result is fewer forgotten leads and a history anyone on the team can pick up.
All-in-one platforms and marketing suites include it; sales CRMs usually offer a lighter version or an add-on. Check whether it is part of the plan you are pricing or a separate product with its own fee. For HubSpot, Marketing Hub is sold separately from Sales Hub.
Published per-user prices in sterling range from £20 (Salesforce Starter Suite) to £440 (Salesforce Max) per user per month; Dynamics 365 Sales starts at £50. Per-account platforms such as HighLevel quote from $97 a month for unlimited users. Add implementation, usage charges and VAT. The pricing section sets this out in full. [3][9][1]
Agencies are the use case it is most clearly designed for: sub-accounts per client, white-labelling of the web app, and on Agency Pro a mode for reselling the platform under the agency’s brand. Check the usage charges for UK numbers and texts, since agencies often pass them on to clients. [15][1]
The agency features above are documented on HighLevel’s pricing page.
A CRM manages customer records and the pipeline. Marketing automation sends campaigns and sequences at scale. Many products now do both, but usually one side is stronger: the side the product started from.
An all-in-one platform can cover newsletters, booking and pipeline in one system. Whether it should depends on how much you use the advanced features of each specialist tool. List the features you rely on in each, then check them one by one in a trial before cancelling anything.
By turning “someone should” into a rule: a new form entry creates the contact, assigns it and sends the first reply; a stage change creates the next task; a booking sends its own reminders. Measure your own admin hours first, as described in the automation section.
For a team that mostly works deals, a dedicated sales CRM keeps the pipeline front and centre. If the pipeline is fed by marketing campaigns you also run, a platform holding both avoids passing leads between systems.
It depends far more on your data and processes than on the product. A small team with clean data and one pipeline can be working within days; a multi-team rollout with integrations and a partner is a project measured in months. Plan the data clean-up first; see moving from another CRM.
We have not tested support, so we will not rank it. Before buying, ask each vendor which channels your plan includes, in which hours, and whether onboarding help is free or charged, and try the support channel once during the trial.
Answer the six questions, shortlist two or three products from the comparison table, and run the same trial checklist in each. The product that handles your real process with the least workaround wins.
Scaling has a technical side (volume of contacts, users and automations) and a cost side. On the cost side, per-user prices grow with every hire while per-account prices do not; on the technical side, the enterprise suites offer the most configuration. Model the cost at your expected team size in two years.
For a business using Salesforce mainly as a contact and pipeline tool with marketing on the side, possibly. For one relying on complex custom objects, territory management or a specific Salesforce integration, probably not. List what you actually use in Salesforce today and check each item.
Because follow-up that depends on memory is inconsistent, and inconsistency loses customers quietly. Automation makes the process the same every time, and gives you data on which steps work.
A white-label CRM can be presented to clients under an agency’s own brand. HighLevel documents white-labelling of its web app, and a resale mode on Agency Pro. We have not surveyed every vendor’s reseller programme, so we do not claim it is the only one. [15]
Summary
A small sales team with one pipeline will get the most from a focused sales CRM or a free tier, and should not pay for modules it will not use. A large organisation with complex processes and an IT function is who the enterprise suites are priced for. Between the two sits a large group: service businesses, agencies, and teams that sell through campaigns, texts and bookings as much as through meetings. For them, one record and one automation engine across every channel is worth more than the best specialist tool in each.
That middle group is where GoHighLevel is strongest, with per-account billing that does not rise as the team grows. It is also where you should check usage charges most carefully. If that description fits you, test it on your own process.
30 days through this link, 14 days on HighLevel’s public page.
Sources
Each page was opened and read on the date shown. Addresses are given as text so you can check them yourself. “Supports” is what a page establishes; “Does not show” is what it leaves open.
HighLevel — Pricing
HighLevel · read 2026-09-21 · gohighlevel.com/pricing
Starter “$97 /Month” or “$970 /Year”, 3 Sub-Accounts; Unlimited “$297 /Month” or “$2970 /Year”; Agency Pro “$497 /Month” or “$4970 /Year”; Enterprise “Speak with Our Enterprise Team”. “On all plans, you get unlimited contacts and unlimited users.” “14 Days FREE”. “Usage based charges apply” — for “phone numbers, SMS (text messaging), emails sent, and premium AI usage”.
Supports: The US-dollar list prices, the annual alternative, the sub-account allowance, unlimited users and contacts, the public trial length, and the existence of usage charges. Does not show: No sterling price, no VAT treatment for a UK buyer, and no per-message or per-minute rates on the page.
HubSpot — Sales Hub pricing
HubSpot · read 2026-09-21 · hubspot.com/pricing/sales
Free: “Free for up to 2 users. No credit card required.” Starter: “Starts at $7/mo/seat” billed annually, $20/mo/seat billed monthly. Professional: “Starts at $90/mo/seat” billed annually, $100/mo/seat billed monthly. Enterprise: “Starts at $150/mo/seat”.
Supports: Tier names, per-seat billing, and the gap between annual and monthly billing. Does not show: Shown in US dollars even with a sterling parameter; seat minimums and onboarding fees for higher tiers are not in the same view.
Salesforce UK — Sales Cloud pricing
Salesforce · read 2026-09-21 · salesforce.com/uk/sales/pricing/
Starter Suite “£ 20 GBP/User/Month (Billed monthly or annually)”; Pro Suite “£ 80 GBP/User/Month (Billed annually)”; Core “£ 156”; Advanced “£ 316”; Max “£ 440” (each GBP/User/Month, billed annually). “Try Sales Cloud free for 30 days.”
Supports: Sterling per-user prices and billing terms for each tier, and the trial length. Does not show: Implementation, partner or add-on costs are not on this page.
Zoho — CRM pricing
Zoho · read 2026-09-21 · zoho.com/crm/zohocrm-pricing.html
Editions Free (3 users), Standard, Professional, Enterprise, Ultimate, each priced per user per month, with an annual discount. The page served prices in Indian rupees; the UK-specific URLs tried returned 404.
Supports: Edition names, per-user billing, and a free edition for up to three users. Does not show: No sterling price could be read. None is reproduced here.
ActiveCampaign — Pricing
ActiveCampaign · read 2026-09-21 · activecampaign.com/pricing
Starter / Plus / Pro / Enterprise, each shown as “Starts at --/mo (Billed annually)”. Currency selector includes GBP £.
Supports: The plan names, annual billing, and that a sterling option exists. Does not show: No amount could be read: prices depend on a contact-volume selection.
monday.com — Pricing (monday CRM)
monday.com · read 2026-09-21 · monday.com/pricing
monday CRM — Basic €18 struck through, €12 seat/month; Standard €25 → €17; Pro €41 → €28; Ultimate custom. Minimum 3 seats. “Prices do not include tax. The price is determined by the user’s billing country.”
Supports: List and discounted annual prices, the three-seat minimum, and currency by billing country. Does not show: No sterling price was shown to this reader.
Freshworks — Freshsales pricing
Freshworks · read 2026-09-21 · freshworks.com/crm/pricing/
Growth “$9/user/month, billed annually”; Pro “$39/user/month, billed annually”; Enterprise “$59/user/month, billed annually”. “When you sign up, you instantly get access to the fully-loaded CRM for 21 days”.
Supports: Per-user prices on annual billing and the 21-day trial. Does not show: Shown in US dollars; monthly-billing prices and any free tier are not stated in this view.
ClickUp — Pricing
ClickUp · read 2026-09-21 · clickup.com/pricing
Free Forever; Unlimited “$7 Per user/month, billed yearly” / “$10 Per user/month, billed monthly”; Business “$12 … billed yearly” / “$19 … billed monthly”; Enterprise “Contact sales”. AI plans priced separately.
Supports: That ClickUp is priced as a work-management tool, per user, with a free plan. Does not show: These are workspace plans, not a CRM product price; CRM use is a configuration of them.
Microsoft UK — Dynamics 365 Sales pricing
Microsoft · read 2026-09-21 · microsoft.com/en-gb/dynamics-365/products/sales/pricing
Sales Professional “£50.00 user/month, paid yearly”; Sales Enterprise “£80.70 user/month, paid yearly”; Sales Premium “£115.30 user/month, paid yearly”; a free trial is offered, length not stated.
Supports: Sterling per-user prices on annual payment for three tiers. Does not show: No trial length, no partner implementation cost.
HighLevel — Understanding Pipelines
HighLevel Support · read 2026-09-20 · help.gohighlevel.com/support/solutions/articles/155000001982-understanding-pipelines
“Pipelines are visual workflow tools that show the progress of leads, deals, or customers from start to finish.” “A pipeline is made up of stages, with each stage representing a step in your sales or customer journey.”
Supports: What a pipeline and a stage are in this product. Does not show: Nothing on forecasting, reporting depth or limits on the number of pipelines.
HighLevel — Introduction to Workflows and Automations
HighLevel Support · read 2026-09-20 · help.gohighlevel.com/support/solutions/articles/155000002445-introduction-to-workflows-and-automations
“Workflow automation is the process of using technology to perform repetitive tasks automatically.” “A trigger is an event that sets your workflow into motion.” “An action is the task performed in response to a trigger.”
Supports: The trigger-then-action model of the automation builder. Does not show: Not a complete list of triggers or actions; nothing on plan availability or outcomes.
HighLevel — Getting Started: Setup Email, Phone & SMS
HighLevel Support · read 2026-09-21 · help.gohighlevel.com/support/solutions/articles/155000005058-getting-started-setup-email-phone-and-sms
“Easily reach individual contacts from their profile using SMS, Email, or Phone.”
Supports: That SMS, email and calls are sent from the contact record itself. Does not show: No per-message cost, no deliverability figure, nothing on UK marketing law.
HighLevel — The Phone Dialer Overview
HighLevel Support · read 2026-09-21 · help.gohighlevel.com/support/solutions/articles/155000005807-the-phone-dialer-overview
“The Phone Dialer is a browser-based calling interface that allows users to place and receive calls directly from HighLevel without external phone hardware or apps.” “All calls are logged to contact records with timestamps, duration, and call status.”
Supports: Built-in browser calling, with calls logged against the contact. Does not show: No call rates, no statement on UK number availability or call recording.
HighLevel — Integrating Google with HighLevel Calendars
HighLevel Support · read 2026-09-21 · help.gohighlevel.com/support/solutions/articles/155000002369-integrating-google-with-highlevel-calendars
“Google Calendar integration with HighLevel enables real-time scheduling, streamlined availability management, and seamless syncing across platforms.” From “Getting Started: Setup a Booking Calendar”: “Share the calendar link to start booking appointments!”
Supports: Bookable calendars shared by link, and sync with Google Calendar. Does not show: Nothing on other calendar systems in a given setup, or on reminder costs.
HighLevel — Pricing (plan features)
HighLevel · read 2026-09-20 · gohighlevel.com/pricing
“white label the desktop web app, meaning your clients see your logo and branding”. Agency Pro includes SaaS Mode, which “transforms HighLevel into your own sellable software product”.
Supports: That white-labelling and a resale mode are documented features, the latter on Agency Pro. Does not show: Says nothing about how other vendors handle reselling, so no “only platform” claim follows.
ICO — Electronic mail marketing (PECR)
Information Commissioner’s Office · read 2026-09-21 · ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/electronic-and-telephone-marketing/electronic-mail-marketing/
Electronic mail “includes messages sent using a short message service”. “you must not send electronic mail marketing to individuals, unless: they have specifically consented to electronic mail from you” — or the soft opt-in applies: “an existing customer who bought (or negotiated to buy) a similar product or service from you”, given “a simple way to opt out” at collection and in every message.
Supports: That marketing texts and emails to individuals need consent or the soft opt-in. Does not show: A summary of the rule, not legal advice for a particular campaign.
HighLevel — Snapshots Overview
HighLevel Support · read 2026-09-20 · help.gohighlevel.com/support/solutions/articles/48000982511-snapshots-overview
“Snapshots are reusable templates that capture selected configuration assets from a HighLevel sub-account so they can be copied into new or existing sub-accounts.” They are “designed to transfer configuration and selected reusable assets, not live account activity or customer records”.
Supports: That configuration can be templated and copied; that customer records do not travel with it. Does not show: Not a migration tool for data coming from another CRM.